Audience Demographics: Gender breakdown not equal to 100%

Vetting a Creator only to discover that the gender breakdown of their audience doesn't quite add up? There's an easy explanation for the discrepancy, let's break it down. 

As you can see in the example above, 32% + 65% = 97%, which is 3% shy of 100%. If an Instagram user does not elect to disclose their gender, they may be labeled as 'not specified,' which is not captured or displayed within audience demographics at this time.