Introducing Brief AI

Say hello to Brief AI, the latest tool from Lightricks, designed to simplify the campaign creation process on Popular Pays. With Brief AI, you can effortlessly create compelling campaign briefs that resonate with creators, ensuring your brand message reaches a wider audience effectively. In this support article, we'll walk you through the steps to get started with Brief AI and make your influencer marketing campaigns a breeze.

Getting Started with Brief AI

1. Set Your Budget: Choose from prompted budget options or enter a custom budget tailored to your campaign. This flexibility allows you to align your spending with your campaign goals.

2. Select Platform: Specify whether your campaign will run on Instagram or TikTok, ensuring that it reaches your target audience effectively.

3. Choose Deliverables: Decide what type of content you want creators to produce. You can select from a feed post, reels post, or story post, depending on your campaign objectives.

4. Number of Creators: Indicate how many creators you'd like to work with on your campaign. This step allows you to scale your campaign reach according to your preferences.

5. Product Description: Add the product or service you want to feature in the campaign. This information helps us generate a customized brief for you.

6. Campaign Guidelines (Optional): If you have specific guidelines, goals, visual style preferences, tone of voice, or unique selling points you want creators to follow, you can provide them here. 

7. Generate Brief: Once you've filled in the necessary details, click on "Generate Brief." Brief AI will create a comprehensive campaign brief for your review.

Review and Refine Your Brief

After generating your campaign brief, take some time to review it thoroughly. Ensure that all the details are accurate and align with your brand's goals and objectives. You can make edits or revisions manually to perfect the brief before sharing it with creators, or with the help of 'Swift' our new Agent.