It goes without saying that Covid-19 turned our work styles upside down in March. Despite moving from in-office to work from home, our productivity has not slowed down. We're excited to roll out many great features that help our brands make informed decisions about their partners. Together we can create great content!

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Audience Intelligence

Reduce ad spend waste by making the most intelligent partner selections using our Audience Intelligence feature.

Evaluate a creators engagement and impressions to follower ratio relative to the community and view a creators level of influence based on a calculation of engagement, impressions, social presence and platform collaborations.

For more information or to gain full access to Audience Intelligence, contact your client partner.

Audience Demographics

Finding the right creator for your campaign is most important but if the creators audience demographics don't line up with your brands target demographics are they right for your campaign?

When searching for an Instagram creator, use the Instagram Audience filters to narrow results based on the demographics of their audience. You can filter by gender, age and/or location. The results will display only creators whose audience matches your target demographics.

Past Campaigns

If you've ever looked at a creator profile and wondered if you've partnered with them before you would have had to go through each campaign and check your participant lists.

Now we've surfaced your past collaborations on the profile view. If you have partnered before you'll see a tab for 'Past Campaigns.' If this tab shows on a creators profile, you will be able to see how many times you've collaborated and for which campaigns.

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Brand Stats

Are your campaigns performing as well as other brands in your vertical? Are you picking the right creators? Should you boost a post?

We've introduced the first iteration of Brand Stats this past month to help our suite customers measure the success of their influencer program. Users can view a roll up of all the campaign stats for their brand to see who are the most engaging creators, which posts are most engaging and their engagement rate average across compared to other brands' averages in their vertical.

For more information or to gain access to Brand Stats, contact your client partner.

Tip: Use the campaign dropdown to navigate to a drilled down view of a specific campaign.