It's been a very busy November on the Popular Pays product team. Because we've had so many new updates that are worth sharing, and no plan to slow down, we're introducing a monthly Popular Pays product wrap. It's a rundown of what's shipped and why it's important. Welcome to the inaugural edition.
Connect
Advanced Search - Search
Finding the right partner can be tedious. Luckily we’ve added advanced search capabilities to help you track down those perfect recruits. You can search by: hashtag, name, captions, bio, handle or specialties.
Tip: Use handle: to search for a specific creator you already know the handle of, or use post-body: to search the captions of all creators posts.
We’ve done one even better, and introduced boolean search operators ‘AND’ or ‘OR’. This lets you narrow or expand your search results.
For example:
Searching ‘Travel AND Fashion’ will return only users who have both Travel and Fashion tagged.
Searching ‘Travel OR Fashion’ will return users who have tagged both or either one on their profile.
Average Impressions to Follower Count Chart - Social Health
To better understand the health of a creator, we’ve added the ratio of average impressions to followers month over month in the Social Health tab. Impressions tell you how many times your content has been displayed to your audience. This data provides you with insight into how many times a creators’ content is appearing in comparison with the number of followers they have.
Tip: Based on our historical data, the average impression to follower ratio is around 20%. If a creator is way below or above 20%, we recommend digging into their content and data to better understand the health of their audience.
Follower Change Indicator - Social Health
Follower change count from the last 4 weeks has been added to the Followers chart in Social Health to give you insight into how the creator has been trending with their followers.
Tip: Look for spikes in follower counts in a short amount of time. This could be an indicator of fraud or perhaps the creator was featured in a story or by another influential account. Make sure to investigate to better understand the dips and valleys of a creator’s following.
Collaborate
Bulk Messaging - Campaign Messages
To help save time when managing creators, we’ve added bulk messaging capabilities within the participants tab of a campaign. Now you can select creators you would like to message and send a bulk message to each individual in your campaign.
Track
My Notes - Creator Profile
Organizing data on your creators is hard but can be even harder when collaborating as a team. We’ve added a notes tab to the creator profile so you can keep notes for future reference.
Tip: Include relevant information on creators that you work with - like rates, past correspondence or any other relevant information. Your team members will be able to see and edit these notes as well.
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